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~subject:"Aesthetics"
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Aesthetics
Consumer behaviour
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processing fluency
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Landwehr, Jan Rüdiger
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Graf, Laura K. M.
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger
-
2008
Persistent link: https://www.econbiz.de/10003758334
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2
Measuring processing fluency : one versus five items
Graf, Laura K. M.
;
Mayer, Stefan
;
Landwehr, Jan Rüdiger
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 393-411
Persistent link: https://www.econbiz.de/10011917263
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3
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
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4
The aesthetic fidelity effect
Wiecek, Annika
;
Wentzel, Daniel
;
Landwehr, Jan Rüdiger
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 542-557
Persistent link: https://www.econbiz.de/10012152462
Saved in:
5
Theoretische Ansatzpunkte zur Verbesserung der Produktästhetik
Landwehr, Jan R.
- In:
Die Unternehmung : Swiss journal of business research …
63
(
2009
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10003841581
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