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The relation between the effects of testimonials' sources and the cognitive, affective and behavioural changes

Tocila, Tudor; Cara, Corina - In: International Journal of Business and Economic Sciences … 9 (2016) 2, pp. 59-64

a branded cosmetic treatment. Measurements included endorsers' perceived credibility and changes in affective, cognitive … affected by perceived credibility, closely followed by the change in affective attitude and the change in cognitive attitude … cosmetic treatments. The attitude structure in this study specifies three distinct components: the affective, the behavioural …

Persistent link: https://www.econbiz.de/10011932768

Storytelling, the scale of persuasion and retention : a neuromarketing approach

Hamelin, Nicolas; Thaichon, Park; Abraham, Christopher; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012268985

Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement

Soni, Mayank Jyotsna - In: The journal of consumer marketing 34 (2017) 4, pp. 338-348

Persistent link: https://www.econbiz.de/10011691610

Understanding the role of attitude components in co-branding : a comparison of Spanish and Taiwanese consumers

Ho, Han Chiang; Chiu, Candy Lim; Liu, Su-Ping; Lee, … - In: Journal of international consumer marketing 31 (2019) 3, pp. 203-224

Persistent link: https://www.econbiz.de/10012200729

Childlessness and Psychological Well-Being in Midlife and Old Age: An Examination of Parental Status Effects Across a Range of Outcomes

Hansen, Thomas; Slagsvold, Britt; Moum, Torbjørn - In: Social Indicators Research 94 (2009) 2, pp. 343-362

Persistent link: https://www.econbiz.de/10009402312

Should I donate secondhand clothes? : cognitive, affective, and conative model during the COVID-19 pandemic

Amin, Muslim; Herjanto, Halimin - In: Journal of social marketing : JSOCM 13 (2023) 2, pp. 149-171

Persistent link: https://www.econbiz.de/10014311851

Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement

Soni, Mayank Jyotsna - In: Journal of Consumer Marketing 34 (2017) 4, pp. 338-348

of cognitive vs affective advertisements aired during that television program. Design/methodology/approach Two studies of … 2 (program involvement: high vs low) × 2 (advertisement involvement: cognitive vs affective) between subject design were … conducted; one study was for cognitive program and other study was for affective program. Existing scales were used after …

Persistent link: https://www.econbiz.de/10014850352

The relation between the effects of testimonials' sources and the cognitive, affective and behavioural changes

Tocila, Tudor; Cara, Corina - In: International journal of business and economic sciences … 9 (2016) 2, pp. 59-64

Persistent link: https://www.econbiz.de/10011515969

Affective, normative, and continuance commitment levels across cultures : a meta-analysis

Meyer, John P.; Stanley, David J.; Jackson, Timothy A.; … - In: Journal of vocational behavior 80 (2012) 2, pp. 225-245

Persistent link: https://www.econbiz.de/10009523208

Coping intelligence : coping strategies and organizational commitment among boundary spanning employees

Srivastava, Rajesh; Tang, Thomas Li-Ping - In: Journal of business ethics : JOBE 130 (2015) 3, pp. 525-542

Persistent link: https://www.econbiz.de/10011340216