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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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"Our" brand's failure leads to "their" product derogation
Chae, Boyoun
;
Dahl, Darren W.
;
Zhu, Rui Juliet
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 466-472
Persistent link: https://www.econbiz.de/10011789702
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