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The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework

Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M. - In: Journal of African business 20 (2019) 2, pp. 206-223

Persistent link: https://www.econbiz.de/10012180386

Promoting bank usage habits in Africa's savings mobilization programs : a strategic marketing perspective

Dadzie, Charlene A.; Winston, Evelyn M.; Williams, Alvin J. - In: Journal of macromarketing 41 (2021) 2, pp. 391-410

Persistent link: https://www.econbiz.de/10012521303

Invited editorial: Reappraising competing dominant logics for African business research

Dadzie, Kofi Q. - In: Journal of African business 14 (2013) 1/3, pp. 1-6

Persistent link: https://www.econbiz.de/10010246248

Incidence of market typologies and pattern of marketing activity performance in selected African countries

Dadzie, Kofi Q. - In: Journal of global marketing 1 (1988) 3, pp. 87-107

Persistent link: https://www.econbiz.de/10001086742

Competing with marketing channels and logistics in Africa's booming markets : an investigation of emerging supply chain management practices in Ghana

Dadzie, Kofi Q.; Winston, Evelyn; Hinson, Robert - In: Journal of marketing channels : ... distribution … 22 (2015) 2, pp. 137-152

Persistent link: https://www.econbiz.de/10011292367

Perspectives on macromarketing in the African context : introduction to the special issue

Dadzie, Kofi Q.; Sheth, Jagdish N. - In: Journal of macromarketing 40 (2020) 1, pp. 8-12

Persistent link: https://www.econbiz.de/10012159099

Special issue: macromarketing in the African context

Dadzie, Kofi Q. (ed.); Sheth, Jagdish N. (ed.) - 2020

Persistent link: https://www.econbiz.de/10012159192

Channel member satisfaction and performance in african export marketing channels : some insights from Ghana

Dadzie, Charlene A. - In: Journal of marketing channels : ... distribution … 22 (2015) 2, pp. 108-120

Persistent link: https://www.econbiz.de/10011292369

Applicability of marketing concepts and management activities in the Third Word : an empirical investigation

Akaah, Ishmael P.; Dadzie, Kofi Q.; Riordan, Edward A. - 2008

Persistent link: https://www.econbiz.de/10003611078

Marketing practices in Africa

Dadzie, Kofi Q. (contributor) - 2002

About the Guest Editor Kofi Q. Dadzie teaches marketing and logistics inthe Robinson College of Business at Georgia State University. For the past21 years, Dr Dadzie has devoted much of his professional career toresearching marketing practices in Africa's economic development withfunding from...

Persistent link: https://www.econbiz.de/10012672818