<B><P></B><B>INTRODUCTION TO THE BOOK </B><I><P></I><B><I>Introduction and Learning Objectives</B> </I></P><I><P></I><B><I>What is Marketing?</B> </I></P><I><P></I><B><I>How is marketing done?</B> </I></P><I><P></I><B><I>Conclusion</B> </I></P><I><P></I><B><I>References</B> </I></P><B><P></B><B>Part 1: Characteristics of the business-to-business market </B></P><B><P></B><B>Chapter 1: The business-to-business market </B></P><I><P></I><B><I>1.1.</B></I> <B><I>What is business-to-business marketing?</B> </I></P><I><P></I><B><I>1.1.1.</B></I> <B><I>What are the key...</i></b></i></b></p></i></i></b></i></b></p></i></b></p></b></b></p></b></i></b></p></i></i></b></p></i></i></b></p></i></i></b></p></i></i></b></p></i></b></p></b>

“Ogechi Adeola has brought together an outstanding team of practitioners and researchers to put together an excellent book in terms of both range and depth. The work examines the interlinkages between gender, empowerment, and the Sustainable Development Goals in Africa…. A must-read for all...

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...