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Retailers' offerings and elderly consumers' need : do retailers understand the elderly?
Lumpkin, James R.; Hite, Robert E. - In: Journal of business research : JBR 16 (1988) 4, pp. 313-326
Persistent link: https://www.econbiz.de/10003579043
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The impact of consumers’ need for uniqueness and nationality on generation Y's retail patronage behaviors : investigating American and Taiwanese consumers
Rajamma, Rajasree K.; Pelton, Lou E.; Hsu, Maxwell K.; … - In: Journal of global marketing 23 (2010) 5, pp. 387-410
Persistent link: https://www.econbiz.de/10008822593
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Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X
Strutton, David; Taylor, David G.; Thompson, Kenneth N. - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 559-586
Persistent link: https://www.econbiz.de/10009349603
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Friends, fans, and followers : do ads work on social networks? ; how gender and age shape receptivity
Taylor, David G.; Lewin, Jeffrey E.; Strutton, David - In: Journal of advertising research 51 (2011) 1, pp. 258-275
Persistent link: https://www.econbiz.de/10009127053
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Examining the effectiveness of WOM/eWOM communications across age-based cohorts : implications for political marketers
Iyer, Pramod; Yazdanparast, Atefeh; Strutton, David - In: The journal of consumer marketing 34 (2017) 7, pp. 646-663
Persistent link: https://www.econbiz.de/10011808334