The impact of consumers’ need for uniqueness and nationality on generation Y's retail patronage behaviors : investigating American and Taiwanese consumers
Rajasree K. Rajamma; Lou E. Pelton; Maxwell K. Hsu; Dee K. Knight
| Year of publication: |
2010
|
|---|---|
| Authors: | Rajamma, Rajasree K. ; Pelton, Lou E. ; Hsu, Maxwell K. ; Knight, Dee K. |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 23.2010, 5, p. 387-410
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| Subject: | Usak (Provinz) | Usak (Province) | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Einzelhandel | Retail trade | Lebensstil | Lifestyle | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008822593