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What we do know and don't know about marketing communications on mature consumers
Yannopoulou, Natalia
;
Manika, Danae
;
Koblarp Chandrasapth
; …
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 1969-1995
Persistent link: https://www.econbiz.de/10014342188
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