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Die Gewinnung der Kooperation des Handels bei Verkaufsförderungsmaßnahmen von Herstellern

Litzinger, Dieter - In: Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing …, (pp. 269-286). 1995

Persistent link: https://www.econbiz.de/10001317443

Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets

Homburg, Christian; Vomberg, Arnd; Muehlhaeuser, Stephan - In: Journal of marketing research 57 (2020) 6, pp. 1113-1134

Persistent link: https://www.econbiz.de/10012391114

Gebrauchsüberlassung komplexer Konsumgüter : eine ökonomische Analyse

Bagschik, Thorsten - 1999

Persistent link: https://www.econbiz.de/10000679771

A structural model of sales-force compensation dynamics: estimation and field implementation

Misra, Sanjog; Nair, Harikesh - 2009 - This version: August 2009

Persistent link: https://www.econbiz.de/10003886408

A structural model of sales-force compensation dynamics : estimation and field implementation

Misra, Sanjog; Nair, Harikesh - 2009 - This version: August 2009

significantly improve marketing decision-making, and firms’profitability …

Persistent link: https://www.econbiz.de/10003888112

Chapter 8. Selling and sales management

Misra, Sanjog - In: Handbook of the economics of marketing : Volume 1, (pp. 441-496). 2019

About 10% of the US labor force is employed in selling related occupations and the expenditures on selling activities … total close to 5% of the US GDP. Without question, selling occupies a prominent role in our economy. This chapter offers a … discussion on the construct of selling, its role in economic models, and the various aspects of firm decisions that relate to it. …

Persistent link: https://www.econbiz.de/10014023351