Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Year of publication: |
2020
|
---|---|
Authors: | Homburg, Christian ; Vomberg, Arnd ; Muehlhaeuser, Stephan |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 6, p. 1113-1134
|
Subject: | business-to-business marketing | dual distribution | governance value analysis | marketing organization | multichannel sales systems | multiple agency theory | B-to-B-Marketing | Business-to-business marketing | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Prinzipal-Agent-Theorie | Agency theory | Verkauf | Selling |
-
Maier, Günther, (2021)
-
Sales Enablement : Tools and Techniques for Modern Sales Organization
Kilian, Dietmar, (2023)
-
Bongers, Franziska M., (2021)
- More ...
-
Gruner, Richard L., (2018)
-
The loss of the marketing department’s influence : is it really happening? ; and why worry?
Homburg, Christian, (2015)
-
Talented people and strong brands : the contribution of human capital and brand equity to firm value
Vomberg, Arnd, (2015)
- More ...