Illescas-Manzano, María D.; Martínez-Puertas, Sergio; … - In: European journal of management and business economics : … 31 (2022) 2, pp. 141-159
Purpose - Hotels are immersed in a very competitive environment and hoteliers have to plan and redesign their strategies to stay in the hospitality industry while faced with a steady rise in competition. Hoteliers can employ horizontal differentiation strategies and pricing decisions to gain a...
