This study identifies the most important factors affecting customers’ decisions to buy pickyour- own versus prepicked strawberries and muscadine grapes at direct-market operations in North Carolina. The relative importance analysis identified the region of location of the operations and...

A consumer-oriented survey at eighteen independently owned garden centers in North Carolina focused on why consumers selected a particular garden center and why they purchased the particular products they selected. Results indicate that potential customers are looking for garden centers that...

Using data from the 2000 National Survey on Recreation and the Environment, this study explores factors affecting visits by the American population to farms and the economic value of the rural landscapes for farm visitors. The number of farm recreation trip visits was estimated to have own-price...

This study analyzes the factors that determine the demand for milk products and the consumer benefits from organic milk introduction. Estimating a structural model, the welfare effect is decomposed into two parts: the effect of having an additional product and the effect from the price changes...

This paper analyzes the theoretical underpinnings of producers’ willingness to pay (WTP) for novel inputs. In addition to conceptualizing the WTP function for producers, we derive its comparative statics and demonstrate the use of these properties to estimate input quantities demanded, outputs...

This study assesses the economic impact of the Electronic Trade Platform MarketMaker on agricultural producers. Results obtained using contingent valuation techniques indicate that producers are willing to pay $47.02 annually for the services they receive from the platform. Producers’...

This study analyses the economic value of various components of the Certified South Carolina Grown Campaign from the perspective of participating restaurants. A stated-preference choice experiment was conducted as part of the restaurant survey to estimate the willingness to pay (WTP) for each...

This study evaluated the impact of the South Carolina (SC) agricultural promotion campaign after its first season. Analysis of the survey data revealed that consumer demand for state grown produce has increased by 3.4% which could result in an increase in producer surplus of $2.9 million. Since...