One of the key challenges that small farmers face is marketing their products. National and international markets are …. The objective of this study was to examine marketing channels used by small Tennessee Farmers. A mail survey was sent to … received. Over half of the farmers had off farm employment. Preliminary analysis showed that 40% used direct marketing; 23 …

The importance of direct marketing for high quality farm products has increased during the past few years. This paper … analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a …

new products to the consumers. The aim of this paper is to analyse the honey marketing strategy of Serbian honey producers … that do not differ significantly. They use direct marketing for two reasons: firstly, it affords personal contact with …

survey findings by delivering producer educational programs built on informed, targeted marketing strategies that effectively …

While research documenting the impacts of direct marketing locally produced foods find positive impacts across the food …

primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …

establish economically sustainable collaborative marketing groups. We propose a new way to fund the establishment of these … additional support. Furthermore, we propose that the more successful farmers levy themselves to establish and maintain marketing … marketing groups by providing long-term technical assistance as well as social facilitators to develop trust and maintain unity …