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The Possible Role of Futures Market and the Public Warehousing in Trade-financing Activity

Kozar, Laszlo - 2010

assistshort and long-term marketing decisions. The economical basis of the model is thecombinative use of two market institutions …

Persistent link: https://www.econbiz.de/10009442743

CARICOM’s COMPETITIVENESS WITHIN THE US IMPORT MARKET FOR SPECIALTY CROPS: A SHIFT-SHARE ANALYSIS

Lowe, Garfield G.; Davis, Carlton George - 2007

This paper is based on the premise that if CARICOM’s agricultural sector in general, and more specifically the export sub-sector, is to thrive in the rapidly changing trade environment there has to be a continuous systematic assessment of market opportunities and competitiveness status. Such...

Persistent link: https://www.econbiz.de/10009443320

MARKETING OPPORTUNITIES FOR JAMAICA’S GRAPEFRUIT INDUSTRY

Evans, Edward A.; Nalampang, Sikavas; Spreen, Thomas H. - 2007

illegal. One alternative worth considering is exporting fresh grapefruits to the EU. This marketing opportunity comes about as … the demand for the fruit in the EU could create a marketing opportunities for countries such as Jamaica. The paper … discusses the state of the Florida citrus industry with particular reference to grapefruits and the marketing prospects for …

Persistent link: https://www.econbiz.de/10009443325

Conceptualising the role of reciprocity in relationship marketing: an examination of its supporting virtues

Pervan, Simon J; Bove, Liliana L; Johnson, Lester W - 2004

One possible “kind” of marketing relationship occurs where a norm of reciprocity is upheld. The norm states that “we … previous work that conceptualises the role of reciprocity in relationship marketing by examining these virtues. For the norm to … effectively stabilize marketing relationships it relies on the presence of other virtues, these include, generosity, conviviality …

Persistent link: https://www.econbiz.de/10009475183

A consumer perspective of green event performance

von der Heidt, Tania; Firmin, Rose - 2009

This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance...

Persistent link: https://www.econbiz.de/10009475187

Perceived environmental uncertainty's effect on commitment in business-to-business channels

Harrison, Jennifer L; Kelly, Stephen J - 2010

Purpose: The purpose of this paper is to test the null hypothesis that there is no significant association between perceived environmental uncertainty (PEU) and a three component conceptualisation of commitment. Design/methodology/approach: Data were collected from owner/managers of community...

Persistent link: https://www.econbiz.de/10009475209

Measuring attitudinal commitment in business-to-business channels

Kelly, Stephen J - 2004

empirical grounds. It is subsequently argued that marketing planners need to demand that marketing researchers are more precise … explicitly including or omitting them. It is also argued that marketing managers can enhance channel relationships if they are …

Persistent link: https://www.econbiz.de/10009475212

Brand classifications: identifying the origins of brands

O'Cass, Aron; Lim, Kenny; Julian, Craig C - 2000

This study examines consumers’ classification of brands by origin, using culture-of-origin (COBO) as the cultural origin or heritage of the brand, and country-of-origin (COO) as the location (specific country) where products carrying the brand name are manufactured, are perceived to be...

Persistent link: https://www.econbiz.de/10009475229

The key antecedents of entrepreneurial behaviour and its significance for international marketing: A study of university students in Croatia, Iceland, Turkey and the United Kingdom

Julian, Craig C - 2010

entrepreneurial activity and international marketing. …

Persistent link: https://www.econbiz.de/10009475302

Co-creation experiences: The next practice in value creation

Prahalad, C. K.; Ramaswamy, Venkatram - 2004

Consumers today have more choices of products and services than ever before, but they seem dissatisfied. Firms invest in greater product variety but are less able to differentiate themselves. Growth and value creation have become the dominant themes for managers. In this paper, we explain this...

Persistent link: https://www.econbiz.de/10009476625