In modern societies consumers often face a trade-off between health and taste, the latter which encourages consumption … of the health value of a given nutrient in different foods combined with decreasing marginal utilities of taste could … of fatty, salty and sweet foods, whereas health awareness discourages consumption of the same food. The resulting diet …

supports the development of public health strategies. This study applies survey data collected in Korea to identify consumer … health problems (stroke, certain cancers), food being organic, support for food genetic modification or research, and …

supports the development of public health strategies. This study applies survey data collected in Korea to identify consumer … health problems (stroke, certain cancers), food being organic, support for food genetic modification or research, and …