Freebairn, John W.; Goddard, Ellen W.; Griffith, Garry R. - In: Australasian Agribusiness Review 13 (2005)
Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under … increase producer returns? Farmers gain from a generic advertising program only if the net farm price rises, where the net farm … price is inclusive of the levy collected to fund the generic advertising program. A higher net price to farmers increases …