The dynamics of prices and market shares over the product life cycle
Year of publication: |
1985
|
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Authors: | Wernerfelt, Birger |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 31.1985, 8, p. 928-939
|
Subject: | Marketing | Preis | Price |
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