Given the ongoing debate regarding country of origin labeling (COOL) for certain agricultural products, it is very important to understand why certain consumers prefer COOL. Utilizing a consumer survey, 566 participants’ preferences for COOL for sugar and for sugar in soft drinks was analyzed....

“Growing awareness among consumers about sustainability issues ‐ ranging from recycling to fair wages forworkers ‐ are starting to shape consumer buying patterns” (Partos 2009). Especially for conscious consumersethical and sustainable consumption are becoming mainstream.With regard to...

The main objective of this paper is to identify factors that determine consumers’ purchase decisions for ground beef offered with different packaging technologies. Consumers’ increasing knowledge about food technologies and changes in food labeling regulation influence agribusiness’ future...

Consumers' preferences for meat quality attributes such as color influence their purchasing decisions. Better understanding of consumer preferences can help meat processors and others attain effective product development and marketing and inform public policy decisions on nutrition and food...

Most parents are aware of fruits and vegetables being healthy for children, but children's and adolescents's dietary intake of F&V is still below the recommendations. The question to be investigated is: what fills the gap between parents' nutritional knowledge and children's diet? A mixed...

“Growing awareness among consumers about sustainability issues ‐ ranging from recycling to fair wages for workers ‐ are starting to shape consumer buying patterns” (Partos 2009). Especially for conscious consumers ethical and sustainable consumption are becoming mainstream. With regard...

This article surveys British consumers’ preference for domestic and imported beef identified by country of origin labels (COOLs). Like previous studies related to COOL, we found a strong preference for domestic beef. Furthermore, the factors influencing such preference were examined. Using...

We investigate how the supply of retail food outlets affects the household purchase of fruits and vegetables. We are particularly interested in the specific effects of the increased supply on household of fruit and vegetable purchases in underserved areas. Difference-in-difference type...

The aim of this paper is to determine Korean consumers’ valuation for domestic rice and imported rice from China and the US. Using revealed preference data from random nth price auction mechanism, our results generally suggest that consumers’ willingness to pay (WTP) for domestic rice is...