The debate on the future of the aviation sector and the evolution of its traditional business practices is the core of this book. The new millennium began with terrorist attacks, epidemics, globalization, and the rise in oil prices which all combined to push the industry into a perfect storm....

In recent decades full-service airlines have targeted price-sensitive passengers, traditionally targeted by low-cost airlines, by promoting their economy class options. This paper aims to guide both types of airlines in promoting their economyclass options by utilizing factors influencing...