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Do offline factors trigger customers' appetite for online continual usage? : a study of online reservation in the airline industry
Al-Hawari, Mohd Ahmad
;
Mouakket, Samar
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 640-657
Persistent link: https://www.econbiz.de/10009659848
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