The major objective of this study is to test if an Olympic Games sponsorship program can influence investors' behavior …: stock returns, stock volatility and transaction volumes. The paper deals with stock market reaction on Olympic sponsorship … transaction volumes, in order investigate the potent influence between the announcement of a grand sport sponsorship program and …

The major objective of this study was to test if an official football club sponsorship announcement can influence … official football club sponsorship announcement using event-study method. Our research intention was to test 274 daily stock … prices, in order investigate the potent influence between the announcement of an official football club sponsorship program …