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~subject:"Alkoholkonsum"
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Alkoholkonsum
Consumer behaviour
26
Konsumentenverhalten
26
Social marketing
17
Social Marketing
12
Beziehungsmarketing
11
Dienstleistungsqualität
11
Relationship marketing
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Service quality
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Australia
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Australien
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Customer satisfaction
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Dienstleistung
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Kundenzufriedenheit
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Services marketing
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Emotion
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Services
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Brand management
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Einzelhandel
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Markenführung
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Retail trade
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Beschwerdemanagement
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Brand image
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Complaint management
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Gesundheitsversorgung
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Gesundheitswesen
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Health care
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Health care system
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Markenimage
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Marketing not elsewhere classified
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Social Web
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Social web
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Sustainability
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Value creation
4
Well-being
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social marketing
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Alcohol consumption
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Anthropomorphic tendency
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Anthropomorphism
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Betriebliche Wertschöpfung
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Russell-Bennett, Rebekah
3
Drennan, Judy
1
Hogan, Stephen P.
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Leo, Cheryl
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Parkinson, Joy
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Perks, Keith J.
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Previte, Josephine
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Rundle-Thiele, Sharyn
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International journal of consumer studies
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Journal of nonprofit & public sector marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications
Hogan, Stephen P.
;
Perks, Keith J.
;
Russell-Bennett, Rebekah
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10010373761
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2
A hierarchy-of-effects approach to designing a social marketing game
Russell-Bennett, Rebekah
;
Leo, Cheryl
;
Rundle-Thiele, Sharyn
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
Saved in:
3
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
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