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~subject:"Alkoholkonsum"
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Alkoholkonsum
Social marketing
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Social Marketing
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Consumer behaviour
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Market segmentation
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Australia
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Australien
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Marktsegmentierung
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Rundle-Thiele, Sharyn
7
Kubacki, Krzysztof
3
Dietrich, Timo
2
Drennan, Judy
2
Siemieniako, Dariusz
2
Buyucek, Nuray
1
Deshpande, Sameer
1
Knox, Kathy
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Leo, Cheryl
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Pang, Bo
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Russell-Benett, Rebekah
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Russell-Bennett, Rebekah
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Journal of business research : JBR
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Young consumers : insight and ideas for responsible marketers
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Health marketing quarterly
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Journal of nonprofit & public sector marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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1
Exploring locality and college binge drinking : a Polish and Canadian perspective
Siemieniako, Dariusz
;
Rundle-Thiele, Sharyn
;
Kubacki, …
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
4
,
pp. 320-329
Persistent link: https://www.econbiz.de/10008809032
Saved in:
2
Minimizing alcohol harm : a systematic social marketing review (2000 - 2014)
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2214-2222
Persistent link: https://www.econbiz.de/10011373087
Saved in:
3
Maintaining or changing a drinking behavior? : GOKA's short-term outcomes
Rundle-Thiele, Sharyn
;
Schuster, Lisa
;
Dietrich, Timo
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10011373098
Saved in:
4
Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
Saved in:
5
A hierarchy-of-effects approach to designing a social marketing game
Russell-Bennett, Rebekah
;
Leo, Cheryl
;
Rundle-Thiele, Sharyn
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
Saved in:
6
College binge drinking : a new approach
Kubacki, Krzysztof
;
Siemieniako, Dariusz
; …
- In:
The journal of consumer marketing
28
(
2011
)
3
,
pp. 225-233
Persistent link: https://www.econbiz.de/10009230990
Saved in:
7
"Everyone was wasted"! : insights from adolescents' alcohol experience narratives
Knox, Kathy
;
Schmidtke, David James
;
Dietrich, Timo
; …
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10011615400
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