use and marketing. The effects of advertising bans are statistically insignificant or have contrary coefficient signs …

Outdoor advertising is the main platform for advertising alcoholic products. While whether regulation of outdoor … alcohol advertising is effective remains unclear, the increasing use of online advertising in alcohol producers’ marketing … effectiveness of regulation of outdoor alcohol advertising and test whether online ads offset this effectiveness. Based on aggregate …

; mis-measurement of advertising; simultaneous equations bias; and inadequate attention to nonstationarity and dynamics …. This paper reappraises the relationship between alcohol advertising, price, and consumption in a manner which speaks to … evidence of cointegration between beverage consumption, prices, advertising, and real income. Elasticities obtained from the …

regulating food advertising (the RCMI and QSRI), and compares them to the Alcohol Beverages Advertising (and Packaging) Code … (ABAC). A key source of data for the chapter is advertising complaint determinations from the Advertising Standards Boards … these initiatives also apply to advertising content that is ‘directed primarily to children’. I compare this aspect of the …

This chapter surveys the literatures on advertising bans and alcohol consumption or abuse, and advertising expenditures … industry advertising-sales response function. Selected results from survey-research studies of advertising and youth alcohol … behaviors also are discussed. The chapter concludes that advertising bans do not reduce alcohol consumption or abuse …