Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Miguel Angel Zúñiga and Ivonne M. Torres
Year of publication: |
2019
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Authors: | Zúñiga, Miguel Ángel ; Torres, Ivonne M. |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 7, p. 702-719
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Subject: | alcohol advertising | ethical appraisal of the ad | ethical ideology | Generational theory | Millennial consumers | strength of ethnic identification | Ethik | Ethics | Werbung | Advertising | Alkoholkonsum | Alcohol consumption | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Wirtschaftsethik | Economic ethics | Werbebeschränkung | Advertising regulation | Werbewirkung | Advertising effects |
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