Dietl, Helmut M.; Duschl, Tobias; Franck, Egon P.; … - 2010
This paper develops a model of a professional sports league with network externalities by integrating the theory of two …-sided markets into a contest model. In professional team sports, the competition of the clubs functions as a platform that enables … sponsors to interact with fans. In these club-mediated interactions, positive network effects operate from the fan market to …