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Towards hierarchical linking of marketing resource allocation to market areas and product groups
Gijsbrechts, Els; Naert, Philippe Antoine - 1983
Persistent link: https://www.econbiz.de/10002439659
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A decision support system for allocating marketing resources to products and product groups
Naert, Ph.; Gijsbrechts, E. - 1984
Persistent link: https://www.econbiz.de/10002564250
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Towards a decision support system for hierarchically allocating marketing resources across and within product groups
Gijsbrechts, E.; Naert, Ph. - 1985 - Rev
Persistent link: https://www.econbiz.de/10002439514
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Towards a decision support system for hierarchically allocating marketing resources across and within product groups
Naert, Philippe; Gijsbrechts, Els - 1985
Persistent link: https://www.econbiz.de/10002564422