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Towards a decision support system for hierarchically allocating marketing resources across and within product groups
Gijsbrechts, E., (1985)
Towards hierarchical linking of marketing resource allocation to market areas and product groups
Gijsbrechts, Els, (1983)
A decision support system for allocating marketing resources to products and product groups
Naert, Ph., (1984)
Towards a product group marketing resource allocation model
Gijsbrechts, E., (1982)
Towards hierarchical linking of marketing resource allocation to market areas and product groups [Rev. vers.]
Gijsbrechts, E., (1984)