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Die Validität eines Ansatzes zur Separierung der Allokations- und Informationsfunktion des Preises

Sattler, Henrik - In: Journal of business economics : JBE 67 (1997) 12, pp. 1285-1307

Persistent link: https://www.econbiz.de/10001232517

Measurement of price effects with conjoint analysis: separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 1999

Persistent link: https://www.econbiz.de/10001444664

A market experiment on trade promotion budget and allocation

Gómez, Miguel I.; Rao, Vithala R.; Hong, Yuan - 2009

Persistent link: https://www.econbiz.de/10003941808

Measurement of price effects with conjoint analysis : separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 2001

Persistent link: https://www.econbiz.de/10001690252

Die Validität eines Ansatzes zur Separierung der Allokations- und Informationsfunktion des Preises

Sattler, Henrik; Rao, Vithala R. - Universität <Jena> / Wirtschaftswissenschaftliche Fakultät - 1997

Consumers use price of a product both as a signal of product quality and as a monetary constraint in choosing it. Consequently, price has two distinct roles - informational and allocative - in the evaluation of a product. In this paper, we test the validity of a research approach proposed by...

Persistent link: https://www.econbiz.de/10005867844

Measurement of price effects with conjoint analysis: separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications ; with …, (pp. 47-66). 2003

Persistent link: https://www.econbiz.de/10001997462