Narrow search
Showing 1 - 4 of 4
Cover Image
When feeling younger depends on others : the effects of social cues on older consumers
Amatulli, Cesare; Peluso, Alessandro M.; Guido, Gianluigi; … - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 691-709
Persistent link: https://www.econbiz.de/10011951042
Cover Image
The influence of a lockdown on consumption : an exploratory study on Generation Z's consumers
Amatulli, Cesare; Peluso, Alessandro M.; Sestino, Andrea; … - In: Journal of retailing and consumer services 73 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303349
Cover Image
Health choices and risk perception in elderly consumers : a systematic review
Guido, Gianluigi; Mileti, Antonio - In: Health marketing quarterly 39 (2022) 3, pp. 230-248
Persistent link: https://www.econbiz.de/10013417445
Cover Image
The segmentation of elderly consumers : a literature review
Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; … - In: Journal of customer behaviour 17 (2018) 4, pp. 257-278
Persistent link: https://www.econbiz.de/10012050896