When feeling younger depends on others : the effects of social cues on older consumers
Year of publication: |
December 2018
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Authors: | Amatulli, Cesare ; Peluso, Alessandro M. ; Guido, Gianluigi ; Yoon, Carolyn |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 45.2018, 4, p. 691-709
|
Subject: | older consumers | feel-age | social cues | identity threat | self-esteem | product choice | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Persönlichkeitspsychologie | Personality psychology | Altersgruppe | Age group |
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