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Blood donation barriers : how does donor profile affect them?
Romero-Domínguez, Laura; Martín-Santana, Josefa D.; … - In: International review on public and non-profit marketing 19 (2022) 2, pp. 247-264
Persistent link: https://www.econbiz.de/10013268065
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Using radio advertising to promote blood donation
Martín-Santana, Josefa D.; Reinares-Lara, Eva; … - In: Journal of nonprofit & public sector marketing 30 (2018) 1, pp. 52-73
Persistent link: https://www.econbiz.de/10011847863
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Prosocial customer in the public sector : a PLS-SEM analysis applied to blood donation (active donors)
Robaina-Calderín, Lorena; Martín-Santana, Josefa D.; … - In: Socio-economic planning sciences : the international … 86 (2023), pp. 1-19
Persistent link: https://www.econbiz.de/10014282465
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Blood donation as a public service : young citizens' prosocial behaviour
Robaina-Calderín, Lorena; Melián-Alzola, Lucía; … - In: International public management journal 27 (2024) 2, pp. 259-283
Persistent link: https://www.econbiz.de/10015050901