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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz; Ray, Subhasis - In: Management research review 45 (2022) 4, pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
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Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
Fajardo, Tatiana M.; Townsend, Claudia; Bolander, Willy - In: Journal of marketing 82 (2018) 2, pp. 142-152
Persistent link: https://www.econbiz.de/10011810277
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Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
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The champion effect in peer-to-peer giving : successful campaigns highlight fundraisers more than causes
Chapman, Cassandra M.; Masser, Barbara M.; Louis, … - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 3, pp. 572-592
Persistent link: https://www.econbiz.de/10012006712
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The donors supporting charity sport event participants : an exploration of the factors driving donations
Filo, Kevin; Fechner, David; Inoue, Yuhei - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 488-499
Persistent link: https://www.econbiz.de/10012293668
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Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison; Kull, Alexander J. - In: Psychology & marketing 39 (2022) 12, pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
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Service fundraising and the role of perceived donation efficacy in individual charitable giving
Carroll, Ryall; Kachersky, Luke - In: Journal of business research : JBR 99 (2019), pp. 254-263
Persistent link: https://www.econbiz.de/10012023628
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Which maximizes donations : charitable giving as an incentive or incentives for charitable giving?
Chang, ChiaChi; Chen, Po-Yu - In: Journal of business research : JBR 97 (2019), pp. 65-75
Persistent link: https://www.econbiz.de/10012002753
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Celebrity altruism : the good, the bad and the ugly in relationships with fundraising charities
Kelly, Sean P.; Morgan, Gareth G.; Coule, Tracey M. - In: International journal of nonprofit & voluntary sector … 19 (2014) 2, pp. 57-75
Persistent link: https://www.econbiz.de/10010520451
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Self-benefit versus other-benefit marketing appeals : their effectiveness in generating charitable support
White, Katherine; Peloza, John - In: Journal of marketing 73 (2009) 4, pp. 109-124
Persistent link: https://www.econbiz.de/10003860870