This research provides the first support for a possible psychological universal: human beings around the world derive emotional benefits from using their financial resources to help others (prosocial spending). Analyzing survey data from 136 countries, we show that prosocial spending is...

This research provides the first support for a possible psychological universal: human beings around the world derive emotional benefits from using their financial resources to help others (prosocial spending). Analyzing survey data from 136 countries, we show that prosocial spending is...

Many people give to charity, but they typically give small amounts. This suggests that the psychological benefit of giving is derived more from whether someone donates than from how much they donate. Based on this insight, we propose a new method for increasing charitable donations: set a price...