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Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun; Yoon, Sukki - In: Journal of business research : JBR 142 (2022), pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
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Charity advertising : congruence between political orientation and cause of need
Lee, Younghwa; Seo, Joon Yong; Yoon, Sukki - In: International journal of advertising : the review of … 39 (2020) 7, pp. 943-962
Persistent link: https://www.econbiz.de/10012395588
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How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa; Yoon, Sukki; Lee, Young Woo; Stafford, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
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Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun; Yoon, Sukki; Kim, Seeun; Kim, Yeonshin - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10012016715