Shuja, Komal; Ali, Mazhar; Anjum, Munazzah Mehak; … - In: Journal of Marketing Management and Consumer Behavior 2 (2018) 2, pp. 31-47
The purpose of this study is to find the effectiveness of using animated characters in advertising targeted to kids. The research design is quantitative and its research type is causal. The respondents of the study are ‘Pre-primary school going kids’ from nine different schools belonging to...
