Effectiveness of animated spokes-character in advertising targeted to kids
Year of publication: |
[2018]
|
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Authors: | Shuja, Komal ; Ali, Mazhar ; Anjum, Munazzah Mehak ; Rahim, Abdul |
Publisher: |
[Kiel : ZBW |
Subject: | Children Buying Behavior | Animated Character | Advertising Effectiveness | Brand Recall | Brand Recognition | Brand Preference | Brand Association | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Werbewirkung | Advertising effects | Kinder | Children | Markenimage | Brand image | Markenartikel | Brand | Zielgruppe | Target group |
Extent: | 1 Online-Ressource (circa 16 Seiten) Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | English |
Other identifiers: | hdl:10419/194566 [Handle] |
Classification: | M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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