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FDA approval announcements : attention-grabbing or event-day misspecification?

Hamill, Philip; Hutchinson, Mark; Quang Minh Nhi Nguyen; … - In: Economics letters 170 (2018), pp. 171-174

Persistent link: https://www.econbiz.de/10012019644

Stock market reaction to green vehicle innovation

Ba, Sulin; Lisic, Ling Lei; Liu, Qindong; Stallaert, Jan - In: Production and operations management : an international … 22 (2013) 4, pp. 976-990

Persistent link: https://www.econbiz.de/10009791611

What brand do I use for my new product? : the impact of new product branding decisions on firm value

Kovalenko, Larisa; Sorescu, Alina; Houston, Mark B. - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 338-365

Persistent link: https://www.econbiz.de/10012819760

When 1 + 1 > 2 : how investors react to new product releases announced concurrently with other corporate news

Warren, Nooshin L.; Sorescu, Alina - In: Journal of marketing 81 (2017) 2, pp. 64-82

Persistent link: https://www.econbiz.de/10011697512

Media endorsements of new product announcements : a new marketing strategy

Doukas, Angelos J.; Guo, Jie Michael; Lam, Herbert Y. T.; … - In: European financial management : the journal of the … 22 (2016) 3, pp. 394-426

Persistent link: https://www.econbiz.de/10011711835

Verified emissions and stock prices: Is there a link? - An empirical analysis of the European Emission Trading Scheme

Schmidt, Peter S.; Werner, Therese - 2012

This study examines the relation of stock returns and the announcements on verified emissions in the European Emission Trading Scheme (EU ETS). In a first step we employ event study methods to detect possibly abnormal returns on the respective announcement dates using a sample of quoted stock...

Persistent link: https://www.econbiz.de/10011753229