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Anthropomorphism and augmented reality in the retail environment

Van Esch, Patrick; Griffith, Denni Arli; Gheshlaghi, … - In: Journal of retailing and consumer services 49 (2019), pp. 35-42

Persistent link: https://www.econbiz.de/10012025826

The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors

Hudson, Simon; Huang, Li; Roth, Martin S.; Madden, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 27-41

Persistent link: https://www.econbiz.de/10011490803

AI-based chatbots in customer service and their effects on user compliance

Adam, Martin; Wessel, Michael; Benlian, Alexander - In: Electronic markets : EM ; the international journal of … 31 (2021) 2, pp. 427-445

Persistent link: https://www.econbiz.de/10012615120

Service robots' anthropomorphism : dimensions, factors and internal relationships

Zhang, Shengliang; Lin, Xinfeng; Li, Xiaodong; Ren, Ai - In: Electronic markets : EM ; the international journal of … 32 (2022) 1, pp. 277-295

Persistent link: https://www.econbiz.de/10013271817

Anthropomorphized artificial intelligence, attachment, and consumer behavior

Hermann, Erik - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 157-162

Persistent link: https://www.econbiz.de/10013184284

Self-construal drives preference for partner and servant brands

Hsieh, Meng-Hua; Li, Xingbo; Jain, Shailendra Pratap; … - In: Journal of business research : JBR 129 (2021), pp. 183-192

Persistent link: https://www.econbiz.de/10012509374

Anthropomorphized vs objectified brands: which brand version is more loved?

Delgado-Ballester, Elena; Palazón, Mariola; Peláez, Jenny - In: European journal of management and business economics : … 29 (2020) 2, pp. 150-165

Purpose The purpose of this paper is to deal with the role of the human metaphor (anthropomorphism) and consumers' liking for the humanized version of the brand as antecedents of three key components of brand love: self-brand integration, positive emotional connection and feelings of anticipated...

Persistent link: https://www.econbiz.de/10012312812

Online anthropomorphism and consumers' privacy concern : moderating roles of need for interaction and social exclusion

Xie, Yi; Chen, Ke; Guo, Xiaoling - In: Journal of retailing and consumer services 55 (2020), pp. 1-16

Persistent link: https://www.econbiz.de/10012269049

Customer service chatbots : anthromorphism and adoption

Sheehan, Ben; Jin, Hyun Seung; Gottlieb, Udo - In: Journal of business research : JBR 115 (2020), pp. 14-24

Persistent link: https://www.econbiz.de/10012270802

Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me

MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 355-374

Persistent link: https://www.econbiz.de/10011739830