Wu, Juanjuan; Kang, Ju-Young M.; Damminga, Cara; Kim, … - In: Journal of Fashion Marketing and Management 19 (2015) 1, pp. 69-86
Purpose – The purpose of this paper is to test an online apparel co-design experience model and to investigate six determinants (perceived ease of use, perceived usefulness, enjoyment, level of personalization, social presence, and attitude towards the co-designed product) of online apparel...