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A comparative analysis of Arab and US cultural values on the web
Chun, Wootae; Singh, Nitish; Sobh, Rana; Benmamoun, Mamoun - In: Journal of global marketing 28 (2015) 2, pp. 99-112
Persistent link: https://www.econbiz.de/10011284956
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Gulf Arab e-business environment : localization strategy insights
Benmamoun, Mamoun; Sobh, Rana; Singh, Nitish; Moura, … - In: Thunderbird international business review 58 (2016) 5, pp. 439-452
Persistent link: https://www.econbiz.de/10011566229
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How advertisers can target Arab e-consumers more effectively : a framework for localizing digital advertising and marketing content to Arab e-consumers
Benmamoun, Mamoun; Singh, Nitish; Sobh, Rana - In: Journal of advertising research 59 (2019) 2, pp. 171-184
Persistent link: https://www.econbiz.de/10012109423
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Localizing to Arabic consumers : insights from print advertising
Sobh, Rana; Singh, Nitish; Chun, Wootae; Benmamoun, Mamoun - In: Journal of marketing communications 24 (2018) 2, pp. 190-211
Persistent link: https://www.econbiz.de/10011852940