, especially in the context of innovation management, we aim to investigate the potential intersections between C2C and the Fuzzy …

Innovation and export decisions are closely interlinked. Both activities contribute to firm performance in various ways …: exporting provides a wider market to sell products, while innovation provides new and better products to supply those markets … and/or more efficient ways to reduce costs. The connection of innovation and exporting is of major interest to developing …

The phenomenon of frugal innovation, as characterized by "affordable excellence", is experiencing increasing acceptance … businesses and fail to comprehend the importance of frugal innovation. They would be well advised to retain their focus on … innovation approaches. Instead of focusing on delivering "more for more for few" they should rather continue to focus on …