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Arbeitsgruppe
Marketing management
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Marketingmanagement
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Business and Administrative studies
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Großbritannien
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United Kingdom
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Marketing
10
Strategisches Management
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Marketingstrategie
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Positionierung <Marketing>
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Strategic management
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Wettbewerbsstrategie
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Firm performance
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Selling
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Unternehmenserfolg
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Beziehungsmarketing
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Relationship marketing
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Salespeople
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Verkauf
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Verkaufspersonal
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Competitive advantage
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Innovation
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Wettbewerbsvorteil
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Business planning
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Competitive strategy
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Einzelhandel
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Führungskräfte
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Managers
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Resource-based view
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Ressourcenorientierter Ansatz
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Retail trade
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Social Web
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Social web
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Theorie
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Theory
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Brand management
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Cognition
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Comparison
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Rudd, John M.
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Shepherd, Neil Gareth
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Elbanna, Said
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Hodgkinson, Gerard P.
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Lou, Bowen
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Mooi, Erik A.
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Journal of business research : JBR
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Long range planning : LRP ; international journal of strategic management
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ECONIS (ZBW)
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Political behavior does not (always) undermine strategic decision making : theory and evidence
Shepherd, Neil Gareth
;
Hodgkinson, Gerard P.
;
Mooi, Erik A.
- In:
Long range planning : LRP ; international journal of …
53
(
2020
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012494725
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2
Going with the gut : exploring top management team intuition in strategic decision-making
Shepherd, Neil Gareth
;
Lou, Bowen
;
Rudd, John M.
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556669
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