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Service employee clusters in banking : exploring Ind’s typology considering behaviour, commitment and attitude about leadership
Wallace, Elaine; De Chernatony, Leslie; Buil, Isabel - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1781-1803
Persistent link: https://www.econbiz.de/10010205982
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Classifying, identifying and managing the service brand saboteur
Wallace, Elaine; De Chernatony, Leslie - In: The service industries journal 28 (2008) 1/2, pp. 151-165
Persistent link: https://www.econbiz.de/10003733054
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Managing brand identity : effects on the employees
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
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The use of gamification strategies to enhance employees' attitudes towards e-training systems
Bitrián, Paula; Buil, Isabel; Catalán, Sara; … - In: The international journal of management education 21 (2023) 3, pp. 1-11
Persistent link: https://www.econbiz.de/10014458936