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Consumer responses to combined arousal-inducing stimuli
Das, Gopal; Hagtvedt, Henrik - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 213-215
Persistent link: https://www.econbiz.de/10011490896
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The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat; Das, Gopal - In: Journal of business research : JBR 139 (2022), pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
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Consumer emotions : determinants and outcomes in a shopping mall
Das, Gopal; Varshneya, Geetika - In: Journal of retailing and consumer services 38 (2017), pp. 177-185
Persistent link: https://www.econbiz.de/10011743226