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Arousal
Consumer behaviour
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Das, Gopal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Consumer responses to combined arousal-inducing stimuli
Das, Gopal
;
Hagtvedt, Henrik
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 213-215
Persistent link: https://www.econbiz.de/10011490896
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The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
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3
Consumer emotions : determinants and outcomes in a shopping mall
Das, Gopal
;
Varshneya, Geetika
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 177-185
Persistent link: https://www.econbiz.de/10011743226
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