Impact of Sales Promotion on Buyer Behaviour : An Empirical Study of Indian Retail Customers
Year of publication: |
2010
|
---|---|
Authors: | Das, Gopal |
Other Persons: | Kumar, Rohit Vishal (contributor) |
Publisher: |
[2010]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Indien | India | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade |
Extent: | 1 Online-Ressource (14 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Management, Vol. 3, No. 1, pp. 11-24, January-June 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 23, 2010 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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