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Service-sales ambidexterity : evidence, practice, and opportunities for future research
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Yu, Ting
- In:
Journal of service research
23
(
2020
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10012183571
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Guest editorial: artificial intelligence as a market-facing technology : getting closer to the consumer through innovation and insight
Barnes, Stuart J.
;
Ruyter, Ko de
- In:
European journal of marketing
56
(
2022
)
6
,
pp. 1585-1589
Persistent link: https://www.econbiz.de/10013350980
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Moving service research forward
Huang, Ming-Hui
;
Malthouse, Edward
;
Noble, Stephanie
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 459-461
Persistent link: https://www.econbiz.de/10012662578
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How artificiality and intelligence affect voice assistant evaluations
Guha, Abhijit
;
Bressgott, Timna
;
Grewal, Dhruv
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014326654
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5
How communications by AI-enabled voice assistants impact the customer journey
Grewal, Dhruv
;
Guha, Abhijit
;
Schweiger, Elisa
;
Ludwig, …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 705-720
Persistent link: https://www.econbiz.de/10013325748
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