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Audio mining : the role of vocal tone in persuasion
Wang, Xin; Lu, Shijie; Li, Xi; Khamitov, Mansur; … - In: Journal of consumer research : JCR ; an … 48 (2021) 2, pp. 189-211
Persistent link: https://www.econbiz.de/10012620027
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The role of machine learning analytics and metrics in retailing research
Wang, Xin; Ryoo, Jun Hyun; Bendle, Neil T.; Kopalle, … - In: Journal of retailing 97 (2021) 4, pp. 658-675
Persistent link: https://www.econbiz.de/10013270706
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Artificial intelligence in advertising creativity
Vakratsas, Demetrios; Wang, Xin - In: Journal of advertising 50 (2021) 1, pp. 39-51
Persistent link: https://www.econbiz.de/10012483681
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Beyond text : marketing strategy in a world turned upside down
Wang, Xin; Bendle, Neil T.; Pan, Yinjie - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 939-954
Persistent link: https://www.econbiz.de/10015048039
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Acquiring and processing movement information from various sources using intelligent AI cognitive model for sports activities
Guo, Yingqing; Wang, Xin - In: International journal of technology management : IJTM 86 (2021) 2/4, pp. 110-124
Persistent link: https://www.econbiz.de/10012693404
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Credit risk detection based on machine learning algorithms
Wang, Xin; Zong, Kai; Luo, Cuicui - In: International journal of financial services management … 11 (2022) 3, pp. 183-189
Persistent link: https://www.econbiz.de/10014311734
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"Facilitators" vs "substitutes" : the influence of artificial intelligence products' image on consumer evaluation
Wang, Xin; Zhu, Hong; Jiang, Di; Xia, Shaoang; Xiao, Chunqu - In: Nankai business review international 14 (2023) 1, pp. 177-193
Persistent link: https://www.econbiz.de/10014319275