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Machine learning for marketing decision support
Haupt, Johannes Sebastian - 2020
Persistent link: https://www.econbiz.de/10012294474
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P2V-MAP : mapping market structures for large retail assortments
Gabel, Sebastian; Guhl, Daniel; Klapper, Daniel - In: Journal of marketing research 56 (2019) 4, pp. 557-580
Persistent link: https://www.econbiz.de/10012177587
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Crossing incentive alignment and adaptive designs in choice-based conjoint : A fruitful endeavor
Sablotny-Wackershauser, Verena; Lichters, Marcel; Guhl, … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 610-633
Persistent link: https://www.econbiz.de/10015047909