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Using AI predicted personality to enhance advertising effectiveness
Shumanov, Michael
;
Cooper, Holly
;
Ewing, Mike
- In:
European journal of marketing
56
(
2022
)
6
,
pp. 1590-1609
Persistent link: https://www.econbiz.de/10013350981
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Artificial intelligence focus and firm performance
Mishra, Sagarika
;
Ewing, Michael
;
Cooper, Holly B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1176-1197
Persistent link: https://www.econbiz.de/10013463893
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